Continuing on with the “social media” for small businesses topic… Twitter, just has to be covered.
Before I continue though, stop for a sec and read this article. It’s about three success stories on commerce using Facebook. Also, check this article for quick little facts about Twitter, albeit an older article, I’d say that it’s safe to assume that the stats are still positive if not better.
Twitter, like I’ve mentioned before, it’s a micro-blogging service and for simplicity sake, this just means that you have 140 characters to say exactly what you want to say (140 characters at a time). Twitter works a little differently than Facebook. First, Twitter is much like a big megaphone and anything and everything you say CAN be heard by whoever is willing to listen. Everything you say on Twitter (and this is what you would want anyway) is PUBLIC (yes, there are privacy settings as well, but that sort of defeats the purpose of Twitter).
How can a small business use Twitter you ask? Well, let’s start with the basics first. Although anything and everything you “SAY” on Twitter is public, you’ll be better served if you have followers. Followers in the Twitter world are the people (hopefully your customers) who would like to hear what you have to say. These are the people that will directly see your tweets and of course, these are the people that you would direct your messages to. How you get followers is another story of itself, but of course as a small business, you must first get your customers to check out your Twitter feed, and how you keep them following you is by providing them, in short, good stuff. “Good stuff” means differently for different people. If you’re a local lawn service company, for example, I would like to hear from you how I can keep my lawn healthy and green and perhaps even be reminded when I should turn on or off my irrigation system.
In my next blog, I will continue to talk a little more about Twitter. Much like Facebook, Twitter is a pretty big topic and my short blog doesn’t really do it much justice. So if you have any questions about Twitter, please feel free to contact me or leave your comment below. Thanks.